Marketing and media · Agencies · Software
SERP and SEO monitoring
Search results differ by location, language and device. To know your rank you must ask from where your customers are.
The problem
- Search engines personalise and localise results.
- Frequent checks of many keywords multiply request volume quickly.
- Automated queries are restricted by the terms of some engines.
What to measure
- Result agreement with a manual check from the same location, sampled weekly.
- Cost per tracked keyword per month, at your real check frequency.
The measurement method and the cost tool turn these into numbers you can compare.
Recommended products
SERP API
Location, language and device are parameters, and cost is per request.
Datacenter proxies
For internal tooling that already handles parsing and throttling, a low-cost static route is enough.
Be careful about
- Check each engine's terms on automated access. They differ, and you carry the responsibility for yours.
- Throttle. Faster is not better if it gets a route restricted.
Your use must comply with the acceptable use policy. This page is operational guidance, not legal advice.
Questions
Does the SERP API return parsed results?
The fields and engines supported are listed in the API reference. Check it for the exact result types before you build on it.
Test it on your own targets.
Create an account, run the measurement harness against your real workload, and read the numbers before you commit to anything.